The American Hotel & Lodging Association and Hilton each announced initiatives this week to advance hotel cleanliness and keep guests and employees safe and healthy. The two join Marriott International and Accor, which recently announced cleanliness efforts to combat COVID-19. The AHLA launched Safe Stay, an initiative focused on enhanced hotel cleaning practices, social interactions and workplace protocols to meet the new health and safety challenges and expectations presented by COVID-19. Safe Stay will seek to change hotel industry norms, behaviors and standards to ensure both hotel guests and employees are confident in the cleanliness and safety of hotels once travel resumes. “Every hotel guest and employee should know that their health and safety are our top priority,” said Chip Rogers, president/CEO of AHLA. “Safe